Customer Appreciation Ideas to Keep Customers Coming Back

Customer loyalty is a key way to continuously grow your business and it's important to keep some customer appreciation ideas and tactics in mind, especially when your customers know they're appreciated for doing business with you.

With the ever-changing and reliance on technology today, customers are more often greeted with automated voice mail and email messages than a live person, email instead of a phone call or face-to-face meeting, so it's even more important to show a little extra customer appreciation with something more personal than a simple business card.

Gifts

Some ideas include:
Customer appreciation events like picnics, sporting events or luncheons Special offers like discounts or coupons Referral incentives Edible gifts like cookies or pastries Referring business back to your clients Sending out thank you notes. These can be in the form of a letter with your business card, or even more effective, a little blank thank you card in which you handwrite a note of thanks.

Customer Appreciation Ideas to Keep Customers Coming Back

It's even more important as a small business owner to use some of these customer appreciation ideas. Most small businesses don't have the same backing, staff or even revenue as a large corporation, but it's still important to keep your business in the minds of your current clients. And some of these small tokens of appreciation are used as a way to help your customers not only give you repeat business, but also refer their friends and family to your business.

In addition to these small but important and thoughtful customer appreciation ideas, some companies use custom laminated bookmarks with a special little thank you note on them. Laminated bookmarks can be included with a thank you letter or if you ship your items to customers, you can include one or two bookmarks in the box in addition to or instead of business cards.

Bookmarks are also a more creative, non-traditional and practical way to express your thanks for their business because it's a little token gift that your customers won't readily toss aside like they might do with a business card or coupon.

And you don't even have to wait for a special event or holiday to thank your customers for their patronage. In fact, probably the most impressive way and the best time to thank your client is when they're not expecting it. And even something as small as a laminated bookmark will be appreciated and they'll remember you for future work and even provide referral business.

Another good reason to use bookmarks is if you work in a company that has a gift giving or gift receiving policy in place. Bookmarks are simply a different size and shape business card, so they're not seen as gifts therefore you won't be violating any company policies. And they're more than likely to be more appreciated than a simple business card or even a thank you note or card.

When you use customer appreciation bookmarks, your customers will know you went that extra mile just to say thank you and new customers may be more inclined to give you repeat and referral business.

Customer Appreciation Ideas to Keep Customers Coming Back

Karen S Musselman owns All Occasion Custom Laminated Bookmarks, designing customer appreciation bookmarks and custom laminated bookmarks for weddings, baby showers, funerals and memorial services, and bookmarks for many other events and occasions.

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